Fax Cover Sheet
By semeasy
Fax Cover Sheet Marketing
Do you have a basic fax cover sheet? I will explain why a basic fax cover sheet just won't cut it for your business.
Fax cover sheets. A piece of paper we use almost daily for our business is actually an effective marketing tool, with upsell potentials that are rarely harnessed.
First, think about who receives your fax cover sheet?
A potential client?
A current client?
Suppliers?
People seeking information about your business?
There are many people that receive faxes from your business. Now think about them as warm leads. They are people either looking to receive information about your business or already know about your business and trust your services.
Now think about the the services that your company offers and the marketing that goes into those services. Maybe your company is ofering a new service or a special on a service or product.
Do you include this on your fax cover sheet as a form of marketing?
I would guess the answer is probably not. Think about the amount of warm leads that you could put your proposition in front of?
FIrst start with a free fax cover sheet, modify it and put your special offering on the bottom section. It should stand out on the page. Track your leads for your special and see if any of them came from the fax cover sheet marketing campaign.
Fax Cover Sheet
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